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Pro Content
Articles and Commentaries by Thought Leaders
The industry's experts provide professional insights
04.06.2023
How to innovate in a hyper-dynamic market in 2023 without losing your strategy?
Gili Fruchter - Strategy Manager
Article of the Week
How to innovate in a hyper-dynamic market in 2023 without losing your strategy?
What is a hyper-dynamic market?In the late 1990s and early 2000s, when the fear of ‘Bug 2000’ prevailed everywhere and the dot-com bubble was at the heart of the public-business discourse, researchers tried to understand the effect of the rate of technological change on the competitive e...
23.05.2023
5 Tips for Startup Founders to Build a Mental Health Support System
Tzahi (Zack) Weisfeld - Vice President - Intel Ignite

As an entrepreneur, mentor and accelerator of over 1,000 startups around the world, and currently as VP at Intel and the CEO of the accelerator Intel Ignite, I pay a lot of attention to the importance of mental health and how it affects entrepreneurs. From my extensive experience working with invest...
19.02.2023
Building a Tech Business as a Non-Tech Founder: My Advice
Roei Samuel, founder and CEO of Connectd

I can’t really write a line of code, so would class myself a ‘non-technical’ founder, although I have a deep passion for technology.Over the last few years, it’s been great to see opportunities for non-technical founders like myself increase with the rise of no-code tools, te...
12.12.2022
Is It All For One, And One For All? The Importance of Having a Founders Agreement
Shine Shaham, Advocate at Yigal Arnon & Co. | Reading Time: 10 min.

So, these three friends, Athos, Aramis, and Porthos have this wonderful idea they’ve been cooking since they’ve finished their senior year in the university of the Guard and can’t wait to get working on it for real and incorporate their future billion-dollar company. They have seve...
04.12.2022
5 Reasons Investors Think The Way They Are
Founder Runway editor

Investors are multifaceted professionals by natureOn the same day, an investor could look at 3-4 completely different companies.Not only do they see potentially hundreds of companies a week, but looking at deal flow is the tip of the iceberg of what an investor does day-to-day.This can be anything f...
21.11.2022
The HyperGrowth Equation
Irina Nicoleta Scarlat - Marketing Advisor of BRXS, Uber & Revolut Alumna

Hypergrowth is the Holy Grail of the tech startups’ land. Every founder out there wants to have that hockey-stick growth curve. Very few actually get to see it. And there are very good reasons why. Real hypergrowth is the true unicorn that even some of the acclaimed tech unicorns don’t g...
13.11.2022
Are pre-seed rounds making a comeback in Israeli tech?
Eyal Bino - Founding Partner @ 97212 Ventures

I admit, it was something I’ve never experienced before as an investor.Going into first meetings with Israeli founders who showed me their deck and said something like: “we’re raising a $7 million seed round to build XYZ, and you need to let us know by tomorrow if you’d like ...
27.10.2022
The NDA Guide for the Perplexed
Joeri Kreisberg, Partner at Yigal Arnon & Co

Non-disclosure agreements are a crucial, but often overlooked, tool in allowing startup companies to grow, build strategic partnerships and explore new business relationships necessary to develop their product or bring it to market. These agreements are often short (sometimes only a page or two), an...
17.10.2022
How much should startups pay their first 10 employees?
YTech Editor

Building an early-stage team is undeniably tricky — especially for startups with little cash. Founders are often quick to make their first hires, focusing on getting the process done and moving on to the next task, without taking the time to find the right person.But this is a mistake. As a fo...
21.09.2022
The Four Cringe-Worthy Mistakes Too Many Startups Make with Data
Amanda Richardson - Chief Data and Strategy Officer

Mistake #1: Starting with Metrics Instead of a Goal Data is more available than ever before. Collecting, storing and analyzing it have become standard practices at most companies. But all too often, lost in the scramble for real-time analytics and data lakes is a coherent and straightforward plan fo...
06.09.2022
8 Things an Israeli Startup Must Know About the UK Market
Jonathan Gan, CEO & Founder of Whichit | Reading Time 5 min.

I've been in the United Kingdom for eight years now, working in the local business ecosystem. After hundreds of conferences, thousands of exchanges, customers, suppliers, investors, collaborations, and acceleration programs, numerous wins in national and international competitions, several investmen...
29.08.2022
Top 5 Questions To Ask Investors Prior to Partnership
Andres Fleischer - Managing Partner of Ripio Ventures

Is it your first time holding a funding round? Do you take the money? Before you say yes, there’s something important you need to remember – your value. Your startup is ultimately what will generate the rewards for your investors. Therefore, there are a few things you must consider befor...
22.08.2022
3 keys to attracting investors that support your green startup
Priyanka Srinivas - founder and CEO of Live Green Company

Entrepreneurs of green startups are especially excited when we reach the point where we can grow. It demonstrates that our initial idea has been well-received, our team is working together dynamically, and the company is receiving positive feedback from the media and the entrepreneurial community. T...
01.08.2022
How to stick the landing
Chris Neumann - early-stage investor at Panache Ventures

One of the hardest parts of aerial sports — whether gymnastics, skiing or snowboarding — is sticking the landing. Yet it’s arguably the most important part of the routine. You can have 60 seconds of perfection, but if you don’t stick the landing none of it matters.In fundrais...
25.07.2022
10 Reasons Why Using Spreadsheets is a Bad Idea
Astrella

Capitalization tables (or cap tables) provide an analysis of a company’s percentages of ownership, equity dilution, and value of equity in each round of investment by founders, investors, and other owners. Developing a cap table and making related decisions can be complicated and overwhelming....
18.07.2022
When Sales Isn’t Just Selling: Advice for Founders in Early Markets
Martin Casado - General Partner A16Z

Perhaps the single greatest early challenge faced by founders in early markets is going from product to sales — specifically, a repeatable sales process. Occasionally, a product draws the market with such force that the company is flooded with inbound queries; however, these situations are inc...
11.07.2022
“SAFE” Fast and Effective Funding for Your Start-up
Aviv Lazar & Co.

Acquiring funds can at times be difficult and, in many cases, start-up founders have to agree to lengthy and unfavorable terms in order to acquire funding for their business. Rather than using conventional funding models such as costly and complicated convertible notes, Aviv Lazar & Co. can help...
05.07.2022
Due Diligence on Founders as done by top VCs 
Julius Bachmann - executive coach and cofounder of JRNY

If you’re a founder pitching to a VC, chances are that investors are going to do due diligence not just on your company, but you and your founding team too. We call this “founder diligence”.  In part one of this series I wrote about how this process is failing investors and founder...
28.06.2022
10 Reasons to Join (and Not to Join) an Accelerator
Alex Iskold - Managing Partner 2048 Ventures

Accelerators are now an integral part of the startup ecosystem. For some, especially first- time founders, it is becoming a checkbox— you have to go through an accelerator. Serial entrepreneurs, as a rule, would say they don't need to, because they already know what to do.Some people say that ...
22.06.2022
Remote collaboration: How to feel more connected in a disconnected world
Startup Wise Guys Estonia

This past year, almost every company became remote-first, and many leading (tech) companies announced that remote-first will stay the default. How can startups continue to thrive in this remote-first world and ensure that they get the best results out of distributed collaboration?  To address this, ...
09.06.2022
The Ten Commandments of Taking Your Company to the US
Dr. Maria Blekher, Founder and Director of YU Innovation Lab | Reading Time: 5 min

Do’s and Don'ts You Must Know Before Crossing the US Business BorderCongratulations! You’ve identified a need in the market, developed a technology, and built a startup. From a purely market perspective, all the factors may indicate that it is now timely and a good business decision to e...
06.06.2022
How to Raise a Seed Round in 2022
Axel Bard Bringéus Co-founder @informed. Ex-Spotify, Former Partner @EQT Ventures, Angel Investor

You were just about to go out and raise your seed round and now this - tech stocks are crashing like it is 2000, rumor has it that term sheets are being ripped. But then again aren’t VCs sitting on like €150 billion of untouched money that they need to invest? And what about those big rou...
01.06.2022
7 Essential Startup Marketing Do’s and Don’ts
Fran Jakubowicz, CEO of SunHouse Marketing

In the last ten years, our digital marketing agency has been privileged to work with dozens of startups in North America, the EU, and Israel. We have met with some of the most brilliant thinkers in the Startup world - masterminds that are enhancing the human experience – from medical and phar...
23.05.2022
What Makes a Strong Startup CEO
Gigi Levy - Weiss - NFX General Partner

In all the companies I founded and invested in, one thing was always clear about leading a startup — it’s hard. Really hard. Most Founders won’t come to their startups with years of leadership experience. Yet I’ve seen firsthand that there is a direct link between a Founder&...
16.05.2022
Building Startups in a Bear Market
Founder Runway editor

The spooky season for many is right around the corner. While we do have 6 months until Halloween, we don’t have quite that much time till the bear market starts, as many economists suggest. The bear market looks like the complete opposite of growing revenue, hiring, and raising rounds, but it ...
08.05.2022
6 places where investors look for problems when you’re fundraising
Bill Petty - Partner at Tercera

Are you a founder looking to raise capital? If so, before you open the door to potential investors, your financial house might need a little spring cleaning.As a growth equity investor, we meet with many founders who have a solid handle on the day-to-day operations of their business and have some of...
02.05.2022
Mastering the Art of Delegation in Startups
Founder Runway editor

Delegating in startupsThe founder of a startup always has a lot of responsibilities: in addition to constantly inspiring the team, one must lead the development of the product and keep track of the overarching strategy. Most often, beginner CEOs experience trouble delegating their tasks to someone e...
18.04.2022
Secondary Deals in Israel, What Are They and Who Are They Good For?
Gidi Shalom Bendor, CEO of S-Cube

In the past few years, there has been an increase in secondary fundraising globally and in Israel. Secondary funds are a foundation that purchases existing shares from existingshareholders, as opposed to a regular investment which purchases a holding of a startup company by issuing new shares in ret...
05.04.2022
Why You Need To Leverage These 4 Digital Lead Generation Channels For Your Startup
Fran Jakubowicz, CEO of SunHouse Marketing

Whether you are at the startup funding stage and need to get in front of investors or your company is ready to go to market and you need to get in front of customers, you need to have a lead generation strategy that will engage decision-makers and get them into a lead funnel. In an increasingly crow...
22.03.2022
Is It All For One, And One For All? The Importance of Having a Founders Agreement
Shine Shaham, Advocate at Yigal Arnon & Co. | Reading Time: 10 min.

So, these three friends, Athos, Aramis, and Porthos have this wonderful idea they’ve been cooking since they’ve finished their senior year in the university of the Guard and can’t wait to get working on it for real and incorporate their future billion-dollar company. They have seve...
15.03.2022
Pro Pitch Deck Tips for Beginners
Noa Lifshitz, founder & CEO of Noa’sMark

“They made a great deck. But it wasn’t really the slides we liked—it was their ideas, the clarity of their thinking, and the scope of their ambition” writes early Airbnb investor, Sequoia Capital, about the company’s founders on their blog.This single line illustrates p...
08.03.2022
The 10 Key Negotiation Points in a Venture Loan
Avi Anouchi, Associate at Yigal Arnon & Co.

So you are looking to scale up your business and need to come up with additional cash, but you aren't eager to sell more of your company to investors. Venture debt may be an alternative method of financing your growing company. Typically, venture debt is used to finance growth and provide working ca...
01.02.2022
The NDA Guide for the Perplexed
Joeri Kreisberg, Partner at Yigal Arnon & Co

Non-disclosure agreements are a crucial, but often overlooked, tool in allowing startup companies to grow, build strategic partnerships and explore new business relationships necessary to develop their product or bring it to market. These agreements are often short (sometimes only a page or two), an...
01.02.2022
Who's Afraid of AI?
Roy Keidar, Advocate and Special Consultant at Yigal Arnon & Co.

Elon Musk is an inspiring entrepreneur. As a self-made person who established himself from nothing, he is considered today to be one of the leading entrepreneurs in the world. He heads Tesla, which has transformed the world of electric cars, and professes to be the first to operate autonomous vehicl...
01.02.2022
Five Questions for Data Privacy and Security
Eli Greenbaum, Partner at Yigal Arnon & Co

Internet companies navigate through a flood of user data. These huge amounts of data present companies with fundamental strategic decisions – what user data should companies collect? How can the collected user data contribute to the business goals of the company? However a company decides to...
01.02.2022
Sorry, Finders...
Nimrod Vromen

A founder-CEO (let's call him Tom) just arrived at his first tech conference, together with his team. The company has been in stealth mode for the last 4 months developing VShopper, a platform that allows brands to create virtual shops on a template VR shopping experience, "Wix for VR" if you will.T...
31.01.2022
Founder Runway's Tipping Point Corner
Founder Runway editor

Welcome to Founder Runway's Tipping Point corner!This page is Founder Runway's attempt at making The Tipping Point, a podcast for entrepreneurs by entrepreneurs, aiming at helping entrepreneurs and innovators overcome obstacles that get in their way by sharing their knowledge with one another &ndash...
19.01.2022
Dawn of the Drones: A New Frontier
Eyal Zor | CEO & Co-Founder at Airwayz

If you asked someone in the year 2000 when they thought flying cars would become the new norm, they would probably say in the year 2020. Fast forward to now, it’s 2022 and we don’t even have drones delivering our groceries and packages in a large capacity. The thought of a flying car d...
15.12.2021
The Regulatory Checklist for Establishing a Digital Health Startup
Tamar Tavory @ Yigal Arnon & Co.

When establishing a digital health startup, considering the regulatory aspects of the product at the initial stage of development shortens time to market and is crucial for your business strategy.Why regulation is so important for business strategyOften, especially in the case of digital health soft...
07.11.2021
Horizon Europe Grants – New Program and Calls for Proposals
Yigal Arnon & Co.

The European Commission’s new funding “Framework Program”, Horizon Europe, was launched in June 2021, replacing the well-known Horizon 2020 (the 8th Framework Program). The Framework Program is the world’s largest grant program for supporting R&D endeavors. The Horizon Eu...
14.10.2021
Landmark Survey Highlights New Challenges in the Boardroom as Early Stage Startups are Raising Massive Rounds
Startup Snapshot

Over 300 startups and investors took part in the Startup Snapshot report, highlighting rising board expectations that CEOs are struggling to manageTel Aviv, Israel – October 2021 – Startup Snapshot, a data-sharing platform for the startup ecosystem, today announced the results of a new r...
27.09.2021
12 Common Start-up Product and User Experience Mistakes
Shai Granot, UX and Product Strategy | Reading Time: 5 min.

You have this new creative idea which has tons of potential. You started gathering a talented team of winners and you plan to start developing and raising money for your start up, and more or less taking over the world. Here are some basic principles that will assist you throughout your journey.(TL;...
09.09.2021
The Characteristics of a Successful Manager
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 5 min.

Managing others is one of the most subtle and difficult parts of the business. As anyone in a position of leadership will tell you, the technical part of these positions is far easier than the people part. It is far easier to acquire technical knowledge and skills while relying on your own strengths...
01.09.2021
What the Role of an Executive Looks Like in a Startup
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 4 min.

(and why it is important for startups to know during recruitment) What do you think of when you think of an executive? Probably a high-level manager making broad decisions that filter down through the ranks where the actual work gets done. You might imagine such an executive making business deals, s...
25.08.2021
Tuned: Empowering Hearing Care for All
Heather Malyuk at Tuned

The first commercially manufactured hearing aid was introduced to the public in 1913, but it wasn’t until the 1970s that hearing aid technology began advancing at a more rapid pace. Previous iterations of amplification left consumers feeling encumbered and noticing relatively little benefit. I...
23.08.2021
“SAFE” Fast and Effective Funding for Your Start-up
Aviv Lazar & Co.

Acquiring funds can at times be difficult and, in many cases, start-up founders have to agree to lengthy and unfavorable terms in order to acquire funding for their business. Rather than using conventional funding models such as costly and complicated convertible notes, Aviv Lazar & Co. can help...
17.08.2021
GDPR: The Future of Data Privacy
Aviv Lazar & Co.

Even if you live or operate your business outside of the EU, you should become familiar with the General Data Protection Regulation (the GDPR) for its universal implications. In a world that’s increasingly technologically and data oriented, the GDPR aims to give individuals knowledge and contr...
09.08.2021
Let’s Talk About Board Meetings
Tal Zackon at F2 Venture Capital

Board meetings hold immense power. They have the ability to help navigate your company to its peak outcomes, but they can also be a draining misuse of energy with few results.It all depends on whether or not you know how to manage them effectively.Firstly- it must be acknowledged that running a boar...
04.08.2021
A New Way to Ask Questions Online
Michal Tamir & Gil Schoenberg Co-Founders of Superfy

For years, Google, Quora, Siri, and Alexa have dominated the online world to ask and answer questions. However, as we move towards a more modern world where AI is beginning to take part in our everyday lives, new technologies are starting to change the way we do everyday activities. With over 250,...
25.07.2021
Five Questions for Data Privacy and Security
Eli Greenbaum, Partner at Yigal Arnon & Co

Internet companies navigate through a flood of user data. These huge amounts of data present companies with fundamental strategic decisions – what user data should companies collect? How can the collected user data contribute to the business goals of the company? However a company decides to...
04.07.2021
Exhibit Tech in Post Covid Era
Ohad Twig CEO & Co-founder of BoothGuru

As the time for a post-COVID-19 world approaches, companies will be looking to host and partake in big events, exhibitions, and conventions. The business world has always thrived with these occasions, allowing for startups, entrepreneurs, and companies alike to showcase their legacies to interested ...
30.06.2021
In China, Silicon Valley and Wall Street are only 15 Min Away from Each Other
Yogev Oshaya, Vice General Manager of YQ Ventures

Most of the people in the west are quite familiar with Hong Kong, one of the financial capitals of the world. Hong Kong\'s unique history, geographic location, and its British heritage make it well known worldwide. But just across the border, in mainland China, something more significant is happenin...
24.06.2021
ESG: THE NEW MUST-HAVE IN THE DUE DILIGENCE PROCESS 
Anat Sandalowsky, Keren Kay

When presenting a startup to investors or clients, founders usually know the required checklist. But there is a rather new factor in town, and it’s called ESG. ESG, which was once a parameter only impact investors took into consideration, is becoming more and more interesting to almost all sta...
23.06.2021
Why You Need an Algorithm - Not a Data Scientist
Kira Radinsky, Chief Scientist and Director of Data of eBay

Mark Twain once said: “The past does not repeat itself, but it rhymes.” Although future events have unique circumstances, they usually follow familiar past patterns. Today, data scientists can predict everything from disease outbreaks to mortality to riots.It should come as no surprise, ...
21.06.2021
Trademarks in the Startup World
Lihi Katzenelson, Associate at Yigal Arnon & Co. | Reading Time: 4 min.

As part of the harrowing obstacle course of raising capital, many entrepreneurs encounter a threshold demand by investors (admittedly one of many) to register the startups' trademark even in the initial stages of the venture. For some entrepreneurs the term "trademark" is foreign and unclear.For oth...
16.06.2021
The Future of Robotics is Coming!
Ilan Reingold, CEO and Co-Founder at BionicHIVE

In the past, movies and tv shows depicted the 2010 era as a magnificent space-like, futuristic world with flying cars, robots, and completely unbelievable tech. Unfortunately, we have not hit that point in our everyday lives yet. However, we are one step closer to that unimaginable future via the Sq...
13.06.2021
The importance of branding when raising venture capital
David Laxer, Lead Strategist & Storyteller at Laxer Brand

You have 10 seconds. If you can’t look at a business and decide whether ornot to stick a knife in it in 10 seconds, you won’t last long here. This has been expressed in multiple variations and languages by many VC investors across the world. This is also the first thing I tell entreprene...
07.06.2021
7 Essential Startup Marketing Do’s and Don’ts
Fran Jakubowicz, CEO of SunHouse Marketing | Reading Time: 5 min.

In the last ten years, our digital marketing agency has been privileged to work with dozens of startups in North America, the EU, and Israel. We have met with some of the most brilliant thinkers in the Startup world - masterminds that are enhancing the human experience – from medical and phar...
01.06.2021
It is not the West! Important Tips for Successful PR in China
Lior Varona, Co-Founder and CEO of Silkroad

Chinese citizens are known as large consumers of media. The social media platforms in China are high up on the scale in terms of daily usage and exposure to social media, with both digital and traditional media leading the rates that are larger than any other corresponding figures in western countri...
30.05.2021
12 Common Start-up Product and User Experience Mistakes
Shai Granot, UX and Product Strategy | Reading Time: 5 min.

You have this new creative idea that has tons of potential. You started gathering a talented team of winners and you plan to start developing and raising money for your start-up, and more or less taking over the world. Here are some basic principles that will assist you throughout your journey. (...
27.05.2021
The Ten Commandments of Taking Your Company to the US
Dr. Maria Blekher and Robyn M. Herman

Do’s and Don'ts You Must Know Before Crossing the US Business BorderCongratulations! You’ve identified a need in the market, developed a technology, and built a startup. From a purely market perspective, all the factors may indicate that it is now timely and a good business decision to e...
18.05.2021
The Complete Guide to Working with a Finder
Jonathan Gan, CEO & Founder of Whichit | Reading Time 5 min.

"I know everyone and can connect you with any investors you want";"We charge based on intros";"With respect to investors to whom I make the intro, I only work exclusively";"We work with a retainer and will begin with two months of work in which we will build the business presentation and then addres...
13.05.2021
Why We Should Invest in Israeli Students
Aviv Harkov, Partnerships Manager and Deal Flow Coordinator at fresh.fund | Reading Time: 3 min

Israel was given the title of “the Startup Nation” a few years back and it has stuck ever since. While we hold onto this title with great pride, we have seen a decrease in exits in recent years according to the IVC, No Camels, and other sources. We see fewer exits for larger amounts as l...
11.05.2021
At What Point is it Important to Consider the Security of Your Start-up?
Rubin Beniard, Founder of Insec Consulting | Reading Time: 4 min.

You are founding your start-up and you feel like building your own house. Obviously, you need to draw a blueprint, buy building materials, and find professionals. You also have to ask yourself another important question: "when do I consider doors and locks?". You might close your "house" in the midd...
09.05.2021
Stone Soup - The Entrepreneur's version
Amir Feller, CPA, director at Guberman Group | Reading Time: 5 min

From the time I began to read, as a child, I loved the old folk story, “Stone Soup”. I was impressed by the traveler's success in the story. His "success" consists of surviving, being creative, persuading those around him, acquiring the best ingredients needed for making the soup, and fi...
05.05.2021
What you see from here, you don’t see from there.
Gila Weiss (CFO Secrets) and Megan Taylor (Taylor HR Group)

In Israel, wherever your employees live, you’re all in the same country, the same time zone and most importantly, the same regulatory environment. Severance pay, vacation day and termination notice regulations are the same whether you live in Haifa or Eilat. There’s one set of Bituach Le...
02.05.2021
Medical Gateway to China
Guy Tal, Director and Chief Operating Officer of SinoSciences

1. What do you do today and who is your employer? My name is Adv. Guy Tal, Director and Chief Operating Officer of SinoSciences, a Chinese-Israeli joint venture that distributes and manufactures medical equipment and medicines in Greater China. We currently have 20 experts in 3 offices located...
28.04.2021
Don’t Worry, Be Agile
Guy Rubinstein, COO at Moveo Group | Reading Time: 5 min.

Agile, Scrum, Kanban, XP. Whether you’ve already heard these terms before or this is the first time you encounter them, what’s important to know is that they all refer to one of the most popular approaches in product development today - the Agile methodology. In the past, the common...
18.04.2021
How to Launch a Tech Startup Without Quitting Your Full-Time Job
Artur Meyster, CTO of Career Karma

The technology sector is booming. It represents one of the most attractive industries for entrepreneurs hankering for profits. Starting your own tech company can be achieved at a relatively low cost when compared with various sectors. Most likely, your idea for a startup could be developed from the ...
18.03.2021
Crisis Management in the Pandemic  
Gil Keret - CEO & Co-Founder of Brooks-Keret Financial Management Ltd.

The COVID-19 crisis caught all of us by surprise. Who could have imagined a global pandemic of such proportions? Weren't pandemics a problem for backwards, third-world countries, out of sight and out of mind? Who cares about plagues or hunger or even a large war affecting Africa? Who invests resourc...
01.03.2021
How to Make It in the United Kingdom
Jonathan Gan, CEO and Founder of Whichit

The journey of an Israeli entrepreneur in the UKTell us a little bit about your Company and how you landed in the UK.Our Company is called Whichit. We offer cutting-edge technologies that can deliver interactive and commercial content to our clients.We founded Whichit a few years ago in Israel. We w...
04.02.2021
Four Critical Tips For CEOs Seeking Advice From Others
Dani Zelezniak, an experienced CEO (kVisi), angel investor and entrepreneur with expertise in technology, marketplace platforms and mobile apps.

If there’s one thing I’ve learned during my time building my company and investing in the future of tech, it’s that there is no shortage of opinions of what I should do. The question is who to look to when it matters and how to evaluate the counsel provided. For a CEO, learning who...
12.01.2021
5 impactful, low-budget marketing tactics to get exposed to the global market!
Lirone Glikman, CEO at The Human Factor by Lirone Glikman, Global Business Development Firm

You didn’t think this is what the world would look like, right?Your marketing plan had it all figured out, and you knew exactly what to do. Almost a year into the pandemic and, for many industries, much has changed from the global marketing and sales perspectives: companies are more cautious a...
01.12.2020
Startup Founder Insights - Uncensored
Raz Golan, CEO & Co-Founder @ Shopic | Reading Time: 9 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
09.11.2020
Startup Founder Insights - Uncensored
Bar Saraf, CEO & Co-Founder @ RestAR | Reading Time: 3 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
27.10.2020
Startup Founder Insights - Uncensored
Amit Golan, CEO & Co-Founder @ Minute.ly | Reading Time: 5 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
04.10.2020
Startup Founder Insights - Uncensored
Eyal Feder-Levy, CEO & Co-Founder @ ZenCity | Reading Time: 10 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
23.09.2020
What the Role of an Executive Looks Like in a Startup
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 4 min.

(and why it is important for startups to know during recruitment) What do you think of when you think of an executive? Probably a high-level manager making broad decisions that filter down through the ranks where the actual work gets done. You might imagine such an executive making business deal...
13.09.2020
Is the World Getting Flatter? Running a Global Business, Locally
Yael Benjamin, CEO & Co-Founder @ Startup Snapshot | Reading Time: 2 min.

Even though Israeli startups are far from their target market, entrepreneurs frequently engage with clients and investors, jet setting the world to attend conferences, meetings and roadshows. However, the COVID-19 pandemic has put a standstill to global travel, forcing Israeli founders to manage glo...
31.08.2020
The Characteristics of a Successful Manager
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 5 min.

Managing others is one of the most subtle and difficult parts of the business. As anyone in a position of leadership will tell you, the technical part of these positions is far easier than the people part. It is far easier to acquire technical knowledge and skills while relying on your own strengths...
19.08.2020
3 Free Resources to Make the Most Out of the Final EIC Accelerator Pilot Call
Alessio Caracci, Quality Manager @ Typewiser | Reading Time: 3 min.

With the one-off EIC Accelerator “Green Deal” call in the books, the EIC Accelerator Pilot final call offers last funding opportunity for Israeli SMEs On July 23, the European Commission has announced that Israeli Company Senecio Robotics is one of the 38 companies selected for blended...
10.08.2020
What About Account-Based Marketing?
Yoel Frischoff & Roei Tal, TheRoad| Reading Time: 6 min.

Photo by Clay Banks on Unsplash HOW TO GAIN TRUST FROM YOUR CUSTOMERS, GENERATE INTEREST IN YOUR PRODUCT, AND CLOSE B2E DEALS? If your product is aimed at enterprises, you probably use Account Based Marketing - ABM. If it is not yet the case, but you aim to larger sales, high tier customers, then ...
27.07.2020
How to Make Your Organization Attractive to Engineering Talent
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 4 min.

Your organization probably needs more engineering talent more often than just about everything else combined. Engineers are simply in high demand, and there never seems to be enough of them. Even when there are enough, the quality of the talent you can attract to your organization is key to keeping ...
08.07.2020
Why Should People Want To Work For You?
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 3 min.

It’s an important question that every employer should ask himself. If nothing else, it’s a practice in humility. But it should also be a motivator, leading you to build a better working environment that will attract the right talent and keep them excited to contribute to your project for...
25.06.2020
The Need for Speed: Startup Velocity
Yoel Frischoff, TheRoad| Reading Time: 4 min.

Part A: Founders’ Perspective:Consider a situation you know: A bunch of entrepreneurs (henceforth: the Founders) meet at a noisy café and discuss, for the first time, a disruptive idea worthwhile launching a startup upon.These founders are serious: They have quit their day jobs to focus...
17.06.2020
The Best Offense is a Good Defense: Sales Contract Templates
Gila Halleli Weiss, CPA & CEO of CFO Secrets | Reading Time: 9 min.

Recently, a friend dropped me a line. His start-up is about to start to sell products, which is great! But this means that they need to draft a sales contract, and they didn’t know where to start. Did I have any suggestions for them? Of course I do! In a nutshell: modular sales contr...
09.06.2020
The Complete Guide to Managing an Investment Meeting for the Rookie Entrepreneur
David Wolpert, CPA (Adv). & CFO | Reading Time: 15 min.

You sat at home, you formulated an idea and began to actualize it by building a team and examining the feasibility of it, and now you are ready for the most critical stage – a meeting with the investors and raising the first seed money. Entrepreneurs of young startups compete for the attention...
02.06.2020
Startup Coping in the 2020 Crisis
Eldad Rom (Ph.D.), Founder & CEO Rom Business Psychology| Reading Time: 7 min.

For founders and managers of many startups, the Corona Crisis is probably the first global crisis that they are facing as business leaders. For most of them the popping of the bubble and the days of the dotcom are merely legacy stories, and during the crisis that hit us in 2008 many of them were not...
26.05.2020
Eight Preceding Steps You Should Take Before Entering the Chinese Market
Tirza Arav, Outsourced Country Manager (China); Operation and Marketing services in Chinese | Reading Time: 5 min.

The Coronavirus outbreak plunged the global economy into uncertainty. And yet, as the second biggest market in the world, with hundreds of millions potential customers, The Chinese market it’s still worth addressing. However, before you step into this huge potential market, where language and ...
19.05.2020
Brace! Brace!
Yoel Frischoff, TheRoad| Reading Time: 6 min.

How can Startups assess the impact of the COVID-19 outbreak on their immediate future? As the pandemic outbreak plays out, it imposes a heavy toll on the economy, leaving no sector unscathed. Entrepreneurs and managers must reassess their work plans, goals, and devise corrective measures to avoid f...
12.05.2020
Coronivation
Stephen Staszewski, Legal Intern at Yigal Arnon & Co. | Reading Time: 4 min.

You have not left your apartment since last Wednesday (or was it Tuesday?). Your once vibrant social life has been replaced by the cast of Friends. You are seriously considering starting to run or adopting a dog. Your snack stash is dangerously close to depleting. Bamba is an "essential good", ri...
04.05.2020
5 Common Pitch Mistakes That Startups Make
Eli Ezra, Communication Consultant and Coach | Reading Time: 9 min.

I love working with startups and preparing them to present to investors. I’m inspired by their vision, their courage and their belief that they can change the world. However, I consistently see startups making the same mistakes in their pitches, and it hurts their chances of success. For a pit...
26.04.2020
Intending to Sell in a New Market? Get Ready for Smart Money and Shalav programs！
Tirza Arav, Outsourced Country Manager (China); Operation and Marketing services in Chinese | Reading Time: 5 min.

Do you think you could have sold more in international markets if you had double the marketing budget? With the right plan and method - I’m guessing your answer is Yes. In times like these, a governmental aid will clearly support your next move. If you own or work for an Israeli company, t...
19.04.2020
How the Corona Epidemic Will Not Hurt (and possibly improve) the Image of Your Organization?
Gil Kraiem, CEO of Pitch Media | Reading Time: 4 min.

The outbreak of the Corona virus is a crisis we haven’t encountered yet, and which requires companies to prepare for organizational, financial, and business changes while of course, maintaining employee health and preventing infection. But there is another perspective that is important to cons...
08.04.2020
Practical Work Plan for a Crisis (and COVID-19)
Matan Edvy, CEO of Verstill | Reading Time: 5 min.

We are a whisky startup, developing tools to make better and more interesting products in the field. As part of the Food Tech ecosystem there are many challenges we have to overcome: CAPEX heavy financing, highly regulated industry and many others. And though challenging, last year took us to a very...
01.04.2020
Corona Days From an Ex-Submariner’s Perspective
Tomer Yona, Head of Product at YTech Runway | Reading Time: 4 min.

These last few weeks I have been feeling like my life has rewinded back to my military service, 7 years ago, sitting in a metal tube 50 meters below sea level. I can’t see or hear the enemy, and have no clue where it will attack and when. The only thing you know for sure is that everything is ...
29.03.2020
The Guide to Managing Seed Investments in Start-ups
Jonathan Gan, CEO & Founder of Whichit | Reading Time 30 min.

You thought of an idea for a start-up, you started to build a cool technology product; you might have even started a company and launched a product. Indeed, at one point or another, you began to deal with one of the most burdensome, frustrating, unclear, and unregulated processes, with amounts of d...
20.03.2020
The Employer’s Guide to the Coronavirus Consequences
Shira Lahat, Partner at Yigal Arnon & Co. | Reading Time: 4 min.

The Ministry of Health is constantly updating the regulations relating to self and imposed isolation due to the expansion of Coronavirus (Covid-19) on the one hand, regulating as to who is subject to the compulsory isolation, and on the other hand, regulating the conduct guidelines for those already...
17.03.2020
We live in a digital world – in which the Corona virus won't stop you from reaching your goals in 2020
Dafna Rolls, CEO & Founder of DRolls Associates | Reading Time 4 min.

As the corona virus continues to spread throughout the world, the time has come to focus on cultivating relationships through digital channels. Recently, most of the major headlines in the major global and local news outlets talk about the Coronavirus. International events are canceled, travel rest...
05.03.2020
How to choose the right lawyer for your Start-Up?
Nimrod Vromen, Partner at Yigal Arnon & Co. | Reading Time: 6 min.

Nimrod Vromen Adv., who specializes in the start-up field and is a partner in the start-up department of the Yigal Arnon and Co. law firm, explains the built-in tension between entrepreneurs and their lawyers and provides tips and recommendations on how to choose the right lawyer for your project. ...
25.02.2020
Trumping Trump: Moving Founders to the US in 2020
Jennifer Schear, Founding Partner of Schear Immigration Law Firm | Reading Time: 6 min.

Anyone who has been involved in a U.S. relocation process over the past three years has probably asked themselves the following question – is this guy playing with a full deck? Whether or not you support Trump and his immigration policies, you’ll need to play by his rules when it comes t...
18.02.2020
Not Just Nike and Apple - How Can Startups Build Their Storytelling?
Gil Kraiem, CEO of Pitch Media | Reading Time: 7 min.

Storytelling is usually identified with corporations and enterprises such as Nike, Apple, Starbucks or Ford Motors, which have long-standing and rich heritage and values. But what about newly established companies such as startups, which are still trying to brand themselves in the market; can they a...
09.02.2020
How To Find an Investment? Tips From Top Investors — Gigi Levi and Izhar Shai
Karin Savitsky, Author of "Start-up without masks" | Reading Time: 5 min.

Young entrepreneurs face some discouraging statistics regarding the percentages of startups that are successful, as well as the fact that many of these startups go out of business before their first fundraising. At the outset, we, the entrepreneurs, are optimistic and full of energy, ready to conqu...
26.01.2020
Remote Team: How to Efficiently Communicate With It
Sander Dales, CEO of SHORE teams | Reading Time: 7 min

A large number of businesses now employ at least one remote team. The entire industry is moving in the distributed global workforce direction – Upwork’s “Future Workforce Report” predicts that 73% of all teams will have remote workers by 2028. Corporate structures will soon i...
19.01.2020
What's in a Name?
Michal Gat, VP of Business Development at TitanBrandWise | Reading Time: 3 min.

A name, whether a company's name, a product or service, seems so obvious to us, that we never really think about the naming process behind it. Even names that have created a branding revolution such as iPhone that introduced the "iRevolution" or the arched M for "McDonalds", seems naturally just rig...
12.01.2020
Apples and Oranges: The Secret Ingredient Every Startup Needs to Know Before Relocating to NYC
Dr. Maria Blekher, Founder and Director of YU Innovation Lab | Reading Time: 5 min

One of the key milestones in the journey of an Israeli startup is creating a presence and a market in the Big Apple. The number of Israeli startups that have crossed the ocean to be closer to their potential partners, markets and investors is growing, with over 350 Israeli startups operating in NYC ...
05.01.2020
Scaleup your Innovation and Accelerate your Path to Market !
Stephan Kruczyk, representing Zaz Ventures in Israel | Reading Time: 6 min

The EIC Accelerator program, part of the Horizon 2020 R&D program, is financed by the European Commission to support startups and SMEs with highly disruptive innovative projects. The programme awards up to a 2.5 Million Euro grant over 24 months and up to 15 Million Euro in equity funding.Israel...
29.12.2019
How to Choose the Right Agile Method
Guy Rubinstein, COO at Moveo Group | Reading Time: 4 min.

In our previous articles, we introduced the Agile work methodology for product development, went over its basics and understood how the Scoping process is the first step of being Agile. However, real-life situations sometimes prove that our plan to work in a certain manner is not serving us in the ...
22.12.2019
Being Agile - This is How to Get Started
Guy Rubinstein, COO at Moveo Group | Reading Time: 5 min.

In our previous article, we (hopefully) convinced you that in order to succeed in an ever-changing, fast-paced world, you need to work according to the Agile methodology when developing products, features, or anything else for that matter. In this article, we aim to give you some practical tools tha...
15.12.2019
Don’t Worry, Be Agile
Guy Rubinstein, COO at Moveo Group | Reading Time: 5 min.

Agile, Scrum, Kanban, XP. Whether you’ve already heard these terms before or this is the first time you encounter them, what’s important to know is that they all refer to one of the most popular approaches in product development today - the Agile methodology. In the past, the common...
09.12.2019
How to Pick Up and Work with your Legal Counsel
Edo Bar Gil, CEO of Lawflex | Reading Time 4 min.

Most founders and entrepreneurs think of an outside lawyer / legal counsel as an operating expense. Nevertheless, when you use your outside counsel’s services properly and wisely, legal services can be a powerful tool for scaling the business. The keyway for achieving this is based on two f...
30.11.2019
The Winning Investor Deck Tells a Story
Gil Kraiem, CEO of Pitch Media | Reading Time: 5 min.

"Listen," one of the entrepreneurs I recently met with tells me. "I sit in front of investors and feel that I can't reach them. I tell them how amazing our product is, how much we've invested in development and the innovative technological capabilities we have, but they just give me a bored look."On...
24.11.2019
7 Essential Startup Marketing Do’s and Don’ts
Fran Jakubowicz, CEO of SunHouse Marketing | Reading Time: 5 min.

In the last ten years our digital marketing agency has been privileged to work with dozens of startups in North America, the EU and Israel. We have met with some of the most brilliant thinkers in the Startup world - masterminds that are enhancing the human experience – from medical and pharma...
14.11.2019
Secondary Deals -
Gidi Shalom Bendor, CEO of S-Cube | Reading Time: 5 min

In the past few years, there has been an increase in secondary transactions globally and in Israel. Secondary investors purchase existing shares held by existing shareholders in a company, as opposed to a regular investment which constitutes the purchase of new issued shares of a company by issuing ...
07.11.2019
The Key Tool in Navigating Cultural Differences
Eli Ezra, Communication Consultant and Coach | Reading Time: 5 min.

A few years ago, I was living in Sydney and consulting to a local company, run by two Israeli guys. They wanted to import an innovative beauty product from Israel that was selling across Europe by the millions and seemed like a perfect fit for Australia. After months of due diligence and negotiation...
31.10.2019
Do it Once a Year
Shira Teger, Associate at Yigal Arnon & Co. | Reading Time: 8 min.

The tasks every company should undertake in order to maintain regular compliance with law. As you run your company, you have enough cycles on your mind: revenue cycles, accounts due cycles, burn rates. You are focused on making your company bigger and better. Mostly likely, the first thing you let ...
22.09.2019
3 Valuable Tips Before Meeting Your Patent Attorney
Maier Fenster, Patent Attorney and Head of the Medical Device department of Ehrlich & Fenster of Ehrlich Group | Reading Time: 7 min.

Tip #1: Don’t wait!Does this scene sound familiar? You have a great idea, but you do not think it is ready to patent yet. Or maybe you think it cannot be patented. Unfortunately, many clients come to us late. Noting that the competition is often working on similar technologies and needs, filin...
15.09.2019
Is It All For One, And One For All? The Importance of Having a Founders Agreement
Shine Shaham, Advocate at Yigal Arnon & Co. | Reading Time: 10 min.

So, these three friends, Athos, Aramis and Porthos have this wonderful idea they’ve been cooking since they’ve finished their senior year in the university of the Guard and can’t wait to get working on it for real and incorporate their future billion-dollar company. They have sever...
05.09.2019
(Almost) Jeff Bezos
Guy Sagiv, Partner at Yigal Arnon & Co. | Reading Time: 3 min.

Let's cut to the chase and address the elephant in the room. After a quick reality check, none of us are Jeff Bezos, the founder of Amazon. This article is probably being read at a coffee house, an open space (the Israeli equivalent of the US home garage where Paige and Bryn founded Google), on a ri...
27.08.2019
12 Common Start-up Product and User Experience Mistakes
Shai Granot, UX and Product Strategy | Reading Time: 5 min.

You have this new creative idea which has tons of potential. You started gathering a talented team of winners and you plan to start developing and raising money for your start up, and more or less taking over the world. Here are some basic principles that will assist you throughout your journey. ...
22.08.2019
Write like a Pro(visional)
Yoni Erez, Advocate and Patent Attorney, Partner at Erez Patents | Reading Time: 3 min.

How to Use Provisional Patent Applications to Enhance your Business A Provisional patent application (a “Provisional”) is a very popular tool for companies and entrepreneurs who wish to protect their innovative products and technologies. Let’s review the details of this legal tool...
15.08.2019
The Complete Guide to Working with a Finder
Jonathan Gan, CEO & Founder of Whichit | Reading Time 5 min.

"I know everyone and can connect you with any investors you want";"We charge based on intros";"With respect to investors to whom I make the intro, I only work exclusively";"We work with a retainer and will begin with two-months of work in which we will build the business presentation and then addres...
01.08.2019
Focussed on Online Gambling? Don't Forget Regulation!
Simon Bernholt, Partner at Wiggin | Reading Time: 3 min.

Start-ups focussed on the online gambling sector need to think about more than just their MVP and raising finance. In a highly regulated and very competitive sector, understanding regulation and its impact on commercial models can be the difference between a successful launch, and losing money while...
24.07.2019
How Do You Influence a Behemoth?
Eli Ezra, Communication Consultant and Coach | Reading Time: 4 min.

Startups face a lot of challenges - there’s no doubt about it. We’re familiar with most of them. But there’s one challenge that’s less often talked about. As a startup, you’re just not big enough to easily influence your suppliers, especially when they are large, multin...
18.07.2019
Trademarks in the Startup World
Lihi Katzenelson, Associate at Yigal Arnon & Co. | Reading Time: 4 min.

As part of the harrowing obstacle course of raising capital, many entrepreneurs encounter a threshold demand by investors (admittedly one of many) to register the startups' trademark even in the initial stages of the venture. For some entrepreneurs the term "trademark" is foreign and unclear.For oth...
10.07.2019
Mirror Mirror – who’s the most favored nation of them all?
Chanie Eisner Tauber and Yisrael (Israel) Spero – Spero Levi & Co. | Reading Time: 4 min.

The "Most Favored Nation" provision, or in simple practitioner jargon - the "MFN", allows the beneficiary of the provision to enjoy the most favorable rights offered in a specific context. If you are wondering about the "Nation" part (we sure did!), turns out that it traces back to late 18th century...
02.07.2019
The 5 Most Important Insurance Policies Startups Need to be Aware Of
Maya Lissitzky, Adv. Vice President General Insurance at Amnon Gur Insurance Group | Reading Time: 4 min.

Start-up entrepreneurs have enough drive and passion to make all of their dreams come true, but most of them forget to take into consideration other problems they might encounter, which do not involve technology or investors. This leaves certain areas of operations in the Company uninsured due to la...
27.06.2019
Incentive Plans - When to Adopt One?
Evan M. Schendler, Associate at Yigal Arnon & Co. | Reading Time: 2 min.

By way of introduction, this blog will feature a series of posts about incentive plans in Israel. Since in Israel, the most popular form of incentive awards are options, you may hear the terms “option plans” and “incentive plans” used interchangeably. However, I will start wi...
18.06.2019
Stone Soup - The Entrepreneur's version
Amir Feller, CPA, director at Guberman Group | Reading Time: 5 min

From the time I began to read, as a child, I loved the old folk story, “Stone Soup”. I was impressed by the traveler's success in the story. His "success" consists of surviving, being creative, persuading those around him, acquiring the best ingredients needed for making the soup, and fi...
11.06.2019
Dual-Track Processes: How to Turbocharge Your Exit
Cooley, Law Firm, www.cooley.com | Reading Time: 5 min

Exiting an investment is an inherently uncertain process. Even for a thriving business with a viable equity story, committed stakeholders and the right advisers, the final deal terms and valuation are typically guided by factors beyond a company’s control. These include prevailing market senti...
27.05.2019
Why we Should Invest in Israeli Students
Aviv Harkov, Partnerships Manager and Deal Flow Coordinator at fresh.fund | Reading Time: 3 min

Israel was given the title of “the Startup Nation” a few years back and it has stuck ever since. While we hold onto this title with great pride, we have seen a decrease in exits in recent years according to the IVC, No Camels, and other sources. We see fewer exits for larger amounts as l...
20.05.2019
“To Outsource, Or Not To Outsource, That Is The Question”
Michael Gorelik, COO, Nitka Technologies Inc. | Reading Time: 4 min

Slack. Skype. WhatsApp. GitHub…These are just a few applications that decided to outsource to an offshore software development company in their early stages.Similarly, there are many more examples of successful startups that have made the decision to outsource their software development in or...
12.05.2019
Our Business Model Must Adapt to Different Locations
Dafna Rolls, CEO & Founder of DRolls Associates. Reading Time 2 min.

Understanding Regional DifferencesAll areas of the world have their own history and cultural norms which are apparent in every form of their communication.Whether you are a tourist or an entrepreneur you still need to understand and compensate for these differences to ensure that communications are ...
05.05.2019
At What Point is it Important to Consider the Security of Your Start-up?
Rubin Beniard, Founder of Insec Consulting | Reading Time: 4 min.

You are founding your start-up and you feel like building your own house. Obviously, you need to draw a blueprint, buy building materials and find professionals. You also have to ask yourself another important question: "when do I consider doors and locks?". You might close your "house" in the middl...
28.04.2019
Budgeting and Cash Flows: The Basics
Gila Halleli Weiss, CPA & CEO of CFO Secrets | Reading Time: 3 min.

Reading Time: 3 min.When I’m not working, writing articles for this website, making (often vain) attempts to keep my garden alive, learning German or knitting, I volunteer with an organization called Paamonim. We work with families to teach them personal financial management skills. Anyway,...
15.04.2019
It is not the West! Important Tips for Successful PR in China
Lior Varona, Co-Founder and CEO of Silkroad

Chinese citizens are known as large consumers of media. The social media platforms in China are high up on the scale in terms of daily usage and exposure to social media, with both digital and traditional media leading the rates that are larger than any other corresponding figures in western countri...
07.04.2019
Secondary Deals in Israel, what are they and who are they good for?
Gidi Shalom Bendor, CEO of S-Cube

In the past few years there has been an increase in secondary fund raising globally and in Israel. Secondary funds are a foundation that purchases existing shares from existingshareholders, as opposed to a regular investment which purchases a holding of a startup company by issuing new shares in ret...
01.04.2019
6 Tips for Entering the U.S. Market Through Arizona
Nitsan Naidorf, Adv.- Director, Israel Offices Arizona Israel Technology Alliance

Entering the U.S. market can be challenging to say the least. Be it for research & development, joint ventures, customer acquisition or even a comprehensive understanding of where to open a U.S. office, there is one key ingredient that will expedite success to an Israeli companies’ growth:...
24.03.2019
Why You Need To Leverage These 4 Digital Lead Generation Channels For Your Startup
Fran Jakubowicz, CEO of SunHouse Marketing

Whether you are at the startup funding stage and need to get in front of investors or your company is ready to go to market and you need to get in front of customers, you need to have a lead generation strategy that will engage decision makers and get them into a lead funnel. In an increasingly crow...
24.03.2019
Equity Plans in Grown-Up Startups – Insights from New Equity Compensation Survey
Sarig Gafny, Managing Partner at Zviran, and Odelia Pollak, CEO at ESOP - EXCELLENCE

Much like a child reaching adulthood, startups that have grown up, having overcome the difficulties of early stages and beating the slim odds of survival, now need to deal with plenty of new challenges.In addition to trading in the family culture and "kumbaya" togetherness for sales targets and deal...
24.03.2019
Branding - A Beginner's Guide for Startups
Michal Gat, VP of Business Development at TitanBrandWise

A Last Minute Thing? From our experience, entrepreneurs will usually turn to a branding firm at the last stages of the product development phase - literally right before the launch.Why?The reason for this lies in the fact that most "creative minds" who lead start-up companies are exceptionally techn...
24.03.2019
Why You Need an Algorithm - Not a Data Scientist
Kira Radinsky, Chief Scientist and Director of Data of eBay

Mark Twain once said: “The past does not repeat itself, but it rhymes.” Although future events have unique circumstances, they usually follow familiar past patterns. Today, data scientists can predict everything from disease outbreaks to mortality to riots.It should come as no surprise, ...
24.03.2019
Starting a Startup: Where to Start - Parts 9 & 10: Red Tape: Registrar of Companies & Head Toward the Exit
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
Patenting your Invention – The Quick Guide
Asaf Shalev, Founding Partner at Shalev, Jencmen (SJ) & Co.

If you’ve invented something new, that has business value, you've probably heard people telling you that “you must protect your invention”. In many cases, they mean that you should apply for a patent, which is a specific type of protection for an invention. In this article, we will...
24.03.2019
Starting a Startup: Where to Start - Part 8: Equity Incentives (Options)
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
Pro Pitch Deck Tips for Beginners
Noa Lifshitz, founder & CEO of Noa’sMark

“They made a great deck. But it wasn’t really the slides we liked—it was their ideas, the clarity of their thinking, and the scope of their ambition” writes early Airbnb investor, Sequoia Capital, about the company’s founders on their blog.This single line illustrates p...
24.03.2019
Starting a Startup: Where to Start - Part 7: Sign Here: Basic Agreements
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
The NDA Guide for the Perplexed
Joeri Kreisberg, Partner at Yigal Arnon & Co

Non-disclosure agreements are a crucial, but often overlooked, tool in allowing startup companies to grow, build strategic partnerships and explore new business relationships necessary to develop their product or bring it to market. These agreements are often short (sometimes only a page or two), an...
24.03.2019
Techtastic - 11 September 2018
Wiggin LLP, Media, Technology and IP Law Firm

None of us here at Techtastic Towers has yet been called up for astronaut training (NASA's casual disregard for our talents is both puzzling and increasingly upsetting) and so we are unable to comment on whether plugging fractures in the International Space Station with one's fingers is included in ...
24.03.2019
Starting a Startup: Where to Start - Part 6: Money, Money, Money: Funding
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
The 10 Key Negotiation Points in a Venture Loan
Avi Anouchi, Associate at Yigal Arnon & Co.

So you are looking to scale up your business and need to come up with additional cash, but you aren't eager to sell more of your company to investors. Venture debt may be an alternative method of financing your growing company. Typically, venture debt is used to finance growth and provide working ca...
24.03.2019
Starting a Startup: Where to Start - Part 5: Protecting Ideas: Intellectual Property
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
Starting a Startup: Where to Start - Part 2: Who's Who and Who to Hire
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in IsraelThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics yo...
24.03.2019
Veto Rights: When the Investor doesn't like what the Company is doing.
Nimrod Vromen, Partner at Yigal Arnon & Co. | Reading Time: 5 min.

The origin of the word "veto" is in Latin, meaning "I forbid". Every so often the word seeps into day-to-day conversion - "I'm vetoing on this", or in other words, "I decide and I am forbidding you to take this action". Such are the veto rights granted to investors infusing Startups with capital. Th...
24.03.2019
Fund Raising Trends in Israel
Gidi Shalom Bendor, CEO of S-Cube

Over the the last 4 years, S-Cube has been conducting the only survey in Israel that is based on accurate data (from actual investment agreements), of over 400 capital financing rounds of Israeli start-up companies that are among S-Cube's clients. In our series of articles, we will present the data ...
24.03.2019
How to Choose the Right Corporate Commercialization Program for your Startup
Adir Zimerman, CEO and Co-Founder at SCREEMO | Reading time: 3 min.

In my last article, I found that commercialization programs were the best programs to achieve a win-win situation for both the corporate and for the startup. And as you’ll see from my article series I’m an avid supporter of collaborating with corporates as a means of growth for your star...
24.03.2019
Who's Afraid of AI?
Roy Keidar, Advocate and Special Consultant at Yigal Arnon & Co.

Elon Musk is an inspiring entrepreneur. As a self-made person who established himself from nothing, he is considered today to be one of the leading entrepreneurs in the world. He heads Tesla, which has transformed the world of electric cars, and which professes to be the first to operate autonomous ...
13.03.2019
Trade Shows – Preparation is the key : How to manage the ‘before, after and during’ for the best outcome?
Dafna Rolls, CEO & Founder of DRolls Associates. Reading Time 2 min.

One of the best offline methods to increase company sales is trade shows. Using online marketing methods is still highly valuable, but there is a lot of potential for B2B companies to increase their sales and revenues at trade shows when managed correctly. Preparations before the show: Emails &nda...
12.03.2019
How Can Language Solutions Help International Start-ups Enter in China?
Tomer Yehezkeli, Founder of Limpid Translations

Launching a business overseas can be both exciting and overwhelming. From concepts to concrete solutions, the process itself, until you get the results, includes failures and successes, making the journey all the more fulfilling.However, if you’re planning to enter the China markets, you need ...
05.03.2019
Comparing Fundraising Practices by Start-ups in Japan and Israel
Peter Sugarman & Eliran Furman, Corporate Partners at Yigal Arnon & Co.

Unfortunately, most start-up companies are forced to spend far more time thinking about how to get funding than considering and evaluating who the investor is and what that might mean for them down the line. While the various funding sources could have a substantial impact on the future of a company...
26.02.2019
Five Questions for Data Privacy and Security
Eli Greenbaum, Partner at Yigal Arnon & Co

Internet companies navigate through a flood of user data. These huge amounts of data present companies with fundamental strategic decisions – what user data should companies collect? How can the collected user data contribute to the business goals of the company? However a company decides to...
17.02.2019
Are you China Ready???
Simon Weintraub, Partner at Yigal Arnon & Co

There is no question that China is a very exciting market to conquer. China is the second largest economy in the world and is no longer just a place to cheaply manufacture goods. China has become a world leader in innovation, particularly in AI technologies as well as auto-tech, fin-tech, clean-tech...
23.01.2019
An Entrepreneur Becomes a Lawyer to Entrepreneurs
Matt Uretsky, Senior Associate at McCarter & English, LLP

Coming out of law school, I knew I wanted to work with the entrepreneurs and investors in the startup and venture capital community – the people that are shaping our global economy as we enter the “Fourth Industrial Revolution”. I am an entrepreneurially-minded, creative person by ...
23.01.2019
Hey Entrepreneurs!! A Simple Rule and Success will Follow
Ben Weiss, Managing Partner of CE Ventures

As a sports enthusiast who grew up in the era of American ice-hockey legend, Wayne Gretsky, the famous pearl of wisdom attributed to him has always stuck with me “you miss 100!% of all the shots you don’t take”. It is such a simple rule to follow and yet many of us find ourselves -...
23.01.2019
In China, Silicon Valley and Wall Street are only 15 Min Away from Each Other
Yogev Oshaya, Vice General Manager of YQ Ventures

Most of the people in the west are quite familiar with Hong Kong, one of the financial capitals of the world. Hong Kong\'s unique history, geographic location, and its British heritage make it well known worldwide. But just across the border, in mainland China, something more significant is happenin...
23.01.2019
'All the Tips You Need for Registering Your New Company in 2019'
Ron Hadar, CEO of Ettorney

In the next short article, we will review the important things & tips for all entrepreneurs that want to incorporate their venture and make it a real business in 2019. We will answer these questions: 1. How can you save 1,400 NIS in the registrar of company’s fees?2. How can y...
23.01.2019
7 Tips for GDPR Compliance
Netanella Treistman, Partner at Yigal Arnon & Co. | Reading Time: 8 min.

Over the course of 2018, you probably heard – and received many emails – about a new privacy regulation. If you have a company, you have probably realized that the new regulation may affect your collection and processing abilities of personal data. This regulation is known as the GDPR, w...
23.01.2019
The One Skill Founders Forget About That Can Make or Break You!!
Glenn Riseley, CEO, Chairman & Founder of Rialto Growth Partners

If you are developing a start-up there is one skill that will help you reach your potential faster - the ability to sell!! It’s a skill that comes more naturally to some people than others, but like any skill it can be developed. WHY DO YOU NEED IT? When the time comes to build your team and ...
10.01.2019
Starting a Startup - Where to Start
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel This handbook was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you. Throughout our years practicing law in Israel – ...
26.08.2018
Starting a Startup: Where to Start - Part 4: Picking a Supporting Team
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel \r\nThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the bas...
13.08.2018
How to Choose a UX Designer
Shai Granot, UX and Usability Expert

'A UX designer is like a good tourist guide. He will accompany you throughout all the development phases and help you cross areas of uncertainty. Choosing the right UX designer will accelerate your execution and increase your product's usability'A UX Designer accompanies you throughout all stages of...
05.08.2018
Starting a Startup: Where to Start - Part 3: Division of Labor
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel \r\nThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the bas...
23.07.2018
Starting a Startup: Where to Start - Part 1: Making it Official: Incorporation
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel \r\nThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the bas...
15.07.2018
What exactly do we mean by Secondary
Nimrod Vromen, Partner at Yigal Arnon & Co. | Reading Time: 5 min.

We all know (or at least we will allow ourselves to act as if we know) what an "Exit" is. We understand that by Exit we mean a transaction, in which the entrepreneurs and the investors of the company sell it (this has many different forms, the topic of which will be discussed in a different article)...
08.07.2018
Preferred Shares - and the Preferred Rights they grant Investors
Nimrod Vromen

A share is a security which grants ownership in a portion of a company, the right to vote in shareholder meetings, and the right to participate in the distribution of dividends. In the beginning, most companies grant founders - being the first shareholders in the company - one class of shares, ordin...
24.06.2018
Buy American, Hire American. That’s the spirit.
Jennifer Schear, Founding Partner of Schear Immigration Law Firm

On January 20, 2017, the Israeli and VC communities pushed the panic button. During the days and weeks leading up to, and following Trump’s inauguration, I received many an email from hysterical start-up CEO’s expressing concern about the impact of the new administration’s policies...
17.06.2018
Choosing a Jurisdiction to go International
Maria Govorukhina, Commercial director at CIS Management B.V.

When you are starting a business, and there is already a brilliant idea in front of you, ready to be turned into magic, it is important to seize the moment and seriously think over the structure of your future business.What are your future goals?Where do you intend to grow?Which markets do you inten...
10.06.2018
How Much Company Can You Buy for $1M?
Gidi Shalom Bendor, CEO of S-Cube

Following our last article, over the past 4 years, S-Cube has been conducting the only survey in Israel that is based on accurate data (from actual investment agreements), of over 400 capital financing rounds of Israeli start-up companies that are among S-Cube's clients. In this article, S-Cube will...
30.05.2018
Connecting the Startup Nation to the Land Down Under
Omri Wislizki, Australian Landing Pad Manager at Austrade

If you have been reading the local Israeli tech news in the last 2 years, you could not have missed the news about the growing Israel Australia relationship, as both countries recognize their shared strategic interests in the future. Israeli companies and VC’s raising funds from Australian LP&...
21.05.2018
Choosing the Right Startups for your Commercialization Program
Adir Zimerman, CEO and Co-Founder at SCREEMO | Reading time: 3 min.

In a previous article, I concluded that commercialization programs are the best platform for cooperations between startups and corporates since it plays to the corporate strengths by giving access to their business units and creates a first mover advantage for the corporate running the program. In t...
16.05.2018
“Give me “Market” or give me death!!”
Yisrael Spero, Advocate & Managing Partner

My firm just finalized another successful VC investment transaction. I should be happy, right? Well… guess what – I’m not.It’s not because we didn’t do a good job – since I believe we did. It’s not because the clients were a pain – because they really...
14.05.2018
Y\Tech Runway's Tipping Point Corner
YTech Editor

Welcome to YTech Runway's Tipping Point corner!This page is YTech's attempt at making The Tipping Point, a podcast for entrepreneurs by entrepreneurs, aiming at helping entrepreneurs and innovators overcome obstacles that get in their way by sharing their knowledge with one another – available...
06.05.2018
The Corporate Dilemma - Incubator? Accelerator? Or Commercialization Program?
Adir Zimerman, CEO and Co-Founder at SCREEMO | Reading time: 3 min.

In previous years it was common for corporates to cooperate with startups through two means: corporate venture capital or via a strategic partnership. Today there are various different forms of corporate programs that can be found all around the world: incubators, accelerators, and commercialization...
15.04.2018
5 Reasons Startups Win when Collaborating with Corporates
Adir Zimerman, CEO and Co-Founder at SCREEMO | Reading time: 3 min.

As a startup, finding your first customers, the early adopters, that will test, validate and help you to iterate till perfection is hard. While the entrepreneurial instinct would say to start with a bottom-up approach beginning with small customers and working your way up to the top, I would like to...
15.04.2018
3 Reasons Corporates Win when Working with Startups
Adir Zimerman, CEO and Co-Founder at SCREEMO | Reading time: 3 min.

In order to keep up with evolving consumer needs and to stay relevant, corporates have to innovate. Or die. With innovation and risk-taking not being a fundamental component of a corporates ideology or methodology, they can only achieve this by building strategic relationships with partners who not ...
01.04.2018
Startup Companies – Obtaining Venture Loan/Term Loan Credit
Itzik Lev, Partner and CFO at Nextage | Reading Time: 7 min.

Having served as the CFO of a number of Startups for over a decade, I have taken part in dozens of credit transactions, in an aggregate amount of hundreds of millions of dollars, with banks and other financial institutions (as further described below). We consistently obtained lines of credit of mil...
11.03.2018
What does work? The human factor and its importance to a Startup’s success
Noa Matz, Founder of TeamDiligent

The most common and interesting question for entrepreneurs today (after 'how to get an investment') is ‘why Startups fail’ and how do they avoid falling to the painful and cruel statistics of startups graveyard. In 2014, a fascinating analysis was conducted at CBinsights, a tech market i...
25.02.2018
Sorry, Finders...
Nimrod Vromen

A founder-CEO (let's call him Tom) just arrived at his first tech conference, together with his team. The company has been in stealth mode for the last 4 months developing VShopper, a platform that allows brands to create virtual shops on a template VR shopping experience, "Wix for VR" if you will.T...
24.02.2018
Product Management Essentials: Corporate vs. Startup Prioritization
Ido Yablonka, Vice President of product management, search, and general manager of the Oath Engineering | Reading Time: 5 min.

IntroductionWhile Israel has been blessed with a remarkable engineering talent pool, surprisingly, it is only in recent years that the local software industry succeeded in bridging a significant gap regarding product management. This gap resulted, inter alia, from conceptual reasons - lack of manage...
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